Who's Building Your Website?

One Person. No Middlemen.

7th Floor Designs is a one-person studio run by Nicholas Lipinski, based in Moscow PA. Not an agency. Not a team of account managers who disappear after onboarding. Every project is handled directly by the person writing your code — from the first conversation to the final deploy.

I started building websites because I got tired of watching local businesses pay $5,000 for a WordPress theme with 47 plugins and a PageSpeed score of 30. Restaurants, contractors, lawyers, dentists — they all deserve a website that actually loads, ranks on Google, and brings in customers. Not a template with their name slapped on it.

Before 7th Floor Designs, I spent years building game engines, 3D tools, and developer software. That engineering background means I don't just "design" your site — I architect it for performance from the ground up. Every line of HTML, CSS, and JavaScript is written by hand, tested on real devices, and optimized for Google's Core Web Vitals.

Why Hand-Coded?

When you hand-code a website, you control exactly what the browser loads. There's no plugin bloat. No render-blocking scripts from 15 different third-party tools. No mystery stylesheets you didn't ask for.

The average WordPress site loads 2-4MB of data and takes 3-6 seconds to fully render. A hand-coded site from 7th Floor loads under 200KB and renders in under 1 second. That difference isn't cosmetic — Google uses page speed as a direct ranking factor. Faster sites rank higher, and visitors are 53% more likely to leave if a page takes longer than 3 seconds to load.

Every 7th Floor site scores 99-100% on Google PageSpeed. Not because of caching tricks or lazy-loading hacks — because the code is clean from the start. No 47 WordPress plugins fighting each other. No $200/year theme licenses. No update that breaks your site at 2am.

You own everything. Clean, readable code that any developer can understand. No vendor lock-in. No proprietary page builder that holds your content hostage. If you ever want to take your site somewhere else, you can — because it's yours.

The Process

Every project starts with a conversation — not a sales pitch. I want to understand your business, your customers, and what your website needs to actually accomplish. Then I build it.

• Discovery — We talk about your business, goals, and competition. I audit your current site (if you have one) and research your local market.
• Design & Build — I hand-code your site from scratch. Custom HTML, CSS, JavaScript. Mobile-first responsive design. SEO baked into the foundation — structured data, meta tags, local keywords from day one.
• Review & Refine — You see it live on a staging URL. We go through revisions until it's exactly right. No surprises, no scope creep.
• Launch & Optimize — I deploy to fast hosting, set up Google Search Console, submit your sitemap, and verify your Google Business Profile. Then I send you a Loom walkthrough of everything.

Most projects go from kickoff to live in 1-2 weeks. No six-month timelines. No endless back-and-forth with project managers.

Results That Speak

I built Primal Sounds a 30-page hand-coded website that ranked #1 on Google for 5+ commercial keywords in just 28 days — outranking companies that had been in business for over a decade. 99/99 GTmetrix. Zero templates. Zero paid ads.

Every client site scores 99-100% on Google PageSpeed. Not because of tricks or caching plugins — because the code is clean from the start. That's not a marketing claim. Check the portfolio and run any of them through Google PageSpeed yourself.

Areas Served

7th Floor Designs is based in Moscow PA and serves businesses across all of Northeast Pennsylvania and the Lehigh Valley. I work with clients in Scranton, Wilkes-Barre, Allentown, Bethlehem, Easton, Hazleton, Stroudsburg, Clarks Summit, Dunmore, Carbondale, and the broader Lehigh Valley and Poconos regions.

I also work with clients anywhere in the US who want a hand-coded website built by someone who actually writes code — not a team of offshore contractors assembling WordPress blocks.

Industries I Work With

I specialize in websites for local service businesses — the kind of businesses that depend on showing up when someone searches "near me" on their phone.

• Restaurants — HTML menus Google can actually read, not PDFs or images
• Contractors — Service area pages, before/after galleries, click-to-call
• Law firms — Practice area pages, intake forms, local SEO that outranks Avvo
• Dentists — Online booking, insurance info, patient education content
• HVAC companies — Emergency buttons, service area maps, seasonal landing pages
• Real estate agents — Property listings, neighborhood guides, lead capture
• Salons & spas — Online booking, service menus, stylist portfolios

Frequently Asked