Portfolio — Web Design Work | 7th Floor Designs
Web Design Portfolio

Selected Work

Every site hand-coded. Every score 99%+. Real businesses, real results. No templates, no page builders, no shortcuts.

Rebekah's Kandi Korner

rebekahskandikorner.com
Handmade Jewelry — Taylor, PA

Custom kandi bracelet shop targeting EDM accessories and rave kandi search across NEPA. AVIF image format, 1-year browser cache, full SEO infrastructure with Google Business Profile, Cloudflare DNS, Etsy integration. 14 SEO blog articles plus 10 hyper-local city pages and structured data shipped on launch.

99% GTmetrix Perf 53 product photos 14 blog articles 10 location pages
Read the full case study →

Primal Sounds

primal-sounds.com
Event Production — Scranton, PA

30+ page site with full SEO strategy, structured data, and content engine. Ranked #1 on Google for 5+ commercial keywords in just 28 days — outranking companies that had been in business for over a decade.

99% GTmetrix #1 on Google 28 days to rank 35 pages
Read the full case study →

Forgyn Engine

forgynengine.com
Game Engine / Editor Tool

Product marketing site for a game engine and editor. Hand-coded with 3D scroll-driven elements. Built to sell a $149 product — clean, fast, and focused on conversion.

Hand-coded HTML/CSS/JS 3D elements Product marketing

GenieMesh

geniemesh.com
3D Mesh Processing Tool

Product site for a $29 3D mesh processing tool. SaaS positioning, clear feature breakdown, and direct purchase flow. Hand-coded for speed and clarity.

Hand-coded HTML/CSS/JS SaaS positioning Product site

What Every Site Gets

What every project in this portfolio has in common

Different industries. Different budgets. Same technical foundation. Every site you see above was hand-coded from scratch — no WordPress themes, no Wix imports, no Squarespace templates. That single choice is why every one of them scores 99-100 on Google PageSpeed Insights while most competitor sites in NEPA score 30-50.

Each project ships with the full stack of technical SEO built in: proper title tags and meta descriptions on every page, Open Graph for social sharing, Twitter Cards for link previews, Schema.org structured data (LocalBusiness, Service, FAQ, BreadcrumbList where applicable), XML sitemap, and a robots.txt configured for the site's indexation strategy. Core Web Vitals pass by design because the code doesn't have the bloat that causes them to fail in the first place.

The content strategy is always the same shape: a clear value proposition on the homepage, dedicated pages for each service or product, and location-specific pages where there's a geographic SEO opportunity. For Primal Sounds that meant 47 pages covering 9 NEPA cities, 5 core services, and 25 blog posts. For Rebekah's Kandi Korner it meant 6 product category pages plus a story page. Every site ships with whatever depth the business actually needs — no bloat, no padding.

Industries we've shipped for

Our portfolio skews toward small businesses and creative studios where site speed and design quality both matter. The mix so far:

The common thread: every one of these businesses faced competition online from someone bigger, older, or better-funded. The hand-coded approach is what let them out-rank, out-load, and out-convert those competitors without matching their budgets.

Performance numbers we actually hit

Every site in the portfolio was benchmarked on GTmetrix at launch and on Google PageSpeed Insights after indexation. Real numbers from real sites:

These aren't marketing numbers. They are what you get when someone who writes HTML by hand spends a few extra days on what a WordPress theme would abandon.

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